59
490
USD $15,406
USD $184,875
USD $19,028
7.9%
USD $31,450
4.8%
An average ONPASSIVE Founder in Saint Kitts and Nevis can earn a maximum of USD $15,406 per month, or USD $184,875 per year. The total annual sales for ONPASSIVE in Saint Kitts and Nevis would be USD $43,341,000, with ONPASSIVE keeping a total of USD $32,433,375. If every viable customer purchased O-Connect, ONPASSIVE's income alone would represent 4.8% of the total Gross National Income of Saint Kitts and Nevis. Read below to see how these numbers were derived.
If 50% of all potential customers in Saint Kitts and Nevis purchased ONPASSIVE's O-Connect, the maximum income per Founder would average USD $7,750 monthly, or USD $93,000 annually. Total ONPASSIVE sales would total USD $21,670,500 (2.4% of GNI), with ONPASSIVE retaining USD $16,183,500.
If 25% of all potential customers in Saint Kitts and Nevis purchased ONPASSIVE's O-Connect, the maximum income per Founder would average USD $3,938 monthly, or USD $47,250 annually. Total ONPASSIVE sales would total USD $10,835,250 (1.2% of GNI), with ONPASSIVE retaining USD $8,047,500.
If 10% of all potential customers in Saint Kitts and Nevis purchased ONPASSIVE's O-Connect, the maximum income per Founder would average USD $1,625 monthly, or USD $19,500 annually. Total ONPASSIVE sales would total USD $4,334,100 (0.5% of GNI), with ONPASSIVE retaining USD $3,183,600.
If 5% of all potential customers in Saint Kitts and Nevis purchased ONPASSIVE's O-Connect, the maximum income per Founder would average USD $875 monthly, or USD $10,500 annually. Total ONPASSIVE sales would total USD $4,334,100 (0.5% of GNI), with ONPASSIVE retaining USD $3,183,600.
Saint Kitts and Nevis has 59 ONPASSIVE Founder Positions (herein "Founder(s)") and a total population of 47,755, meaning there are approximately 809 people in Saint Kitts and Nevis per Founder. There are approximately 28,894 people in Saint Kitts and Nevis who can be considered as potential customers (Total Addressable Market, or TAM); approximately 490 viable customers per Founder.
While some Founders will have more customers than other Founders, for the remainder of this analysis the average persons per Founder will be used as a basis for calculations. ONPASSIVE Founders are able to obtain customers from any country in which ONPASSIVE is allowed to conduct business but, for this analysis, we constrain the TAM to the country in which the Founder resides; in this case, Saint Kitts and Nevis.
For this analysis we include 1 product, namely O-Connect. We use the current, non-discounted price of O-Connect as a cost basis. If any additional product offerings are made by ONPASSIVE, or the non-discounted price changes, we will update this analysis. The current, non-discounted cost is USD $125 monthly, or USD $1,500 annually. We use the currently known commission rates of 100% of the first sale, and 25% on any additional sales. Due to the ambiguous terms for bonuses laid out in the ONPASSIVE Affiliate Agreement, all bonuses are excluded from all calculations. If bonus qualifications and terms are ever clarified, in writing, by ONPASSIVE, this tool will be updated to include bonuses. However, based on similar remuneration plans, we project only a miniscule portion of ONPASSIVE Founders will ever qualify for bonuses based on our interpretation of the current Affiliate Agreement.
There are many contributing factors impacting each individual's ability to afford those products offered by ONPASSIVE. Using The World Bank Atlas methodology, we use recent gross national income data for Saint Kitts and Nevis averaged across the total population to calculate an average annual income of USD $19,028 per person (GNI per capita). Applying the same methodology to only the ONPASSIVE TAM population, which presents a very liberal view of qualified purchasers of ONPASSIVE products (it assumes all GNI is attributed only to those persons 15 years of age or older with access to financial instruments capable of purchasing ONPASSIVE products), the maximum average annual income of potential ONPASSIVE customers is USD $31,450.
The annual subscription cost for ONPASSIVE's O-Connect of USD $1,500 is equivalent to 7.9% of the average income in Saint Kitts and Nevis when looking at GNI for the total population. Using the more liberal figures for TAM-only GNI, it is equivalent to at least 4.8% of the average income for potential customers.
As fixed-line access to the Internet is difficult to normalize across the world, we utilize global mobile data pricing to analyze the financial burden ONPASSIVE customers would bear utilizing ONPASSIVE products. These costs are in addition to the base product subscription price. We utilize pricing data for 18 mobile data tariffs offered across Saint Kitts and Nevis. All prices have been normalized to US Dollars (USD) at the spot foreign exchange rate at time of collection, at a cost per gigabyte of mobile data. Due to some bundling of data with voice and SMS/MMS, prices per gigabyte may appear higher than expected in developed economies. In Saint Kitts and Nevis, mobile data costs per gigabyte range from USD $0.93 to USD $4.72, with an average cost of USD $1.54 per gigabyte.
We estimate the average customer of ONPASSIVE's O-Connect will use the service 40 hours per month, consuming 0.767 gigabytes per hour of usage, resulting in 30.680 gigabytes of monthly data usage. The mobile data costs per month range from USD $28.53 to USD $144.81, with an average monthly mobile data cost of USD $47.25.
The data usage estimate is based on an even split of utilizing the service: as an attendee receiving 720p20 video in an AVC/H.264 bitstream (the current maximum bitrate and default A/V CODEC offered to attendees); and as a panel participant with six people on the panel, all sharing audio and video over WebRTC channels, with no file sharing, playing of videos, nor screen sharing; both scenarios with an average of 25 control socket messages per minute; inclusive of HTTP over SSL, LLHLS metadata, Amazon Web Services CloudFront and Elastic Load Balancer control headers, and Ant Media Server Enterprise Edition overhead.