3,362
591
USD $18,563
USD $222,750
USD $1,934
77.6%
USD $7,433
20.2%
An average ONPASSIVE Founder in Laos can earn a maximum of USD $18,563 per month, or USD $222,750 per year. The total annual sales for ONPASSIVE in Laos would be USD $2,980,113,000, with ONPASSIVE keeping a total of USD $2,231,227,500. If every viable customer purchased O-Connect, ONPASSIVE's income alone would represent 20.2% of the total Gross National Income of Laos. Read below to see how these numbers were derived.
If 50% of all potential customers in Laos purchased ONPASSIVE's O-Connect, the maximum income per Founder would average USD $9,344 monthly, or USD $112,125 annually. Total ONPASSIVE sales would total USD $1,490,056,500 (10.1% of GNI), with ONPASSIVE retaining USD $1,113,092,250.
If 25% of all potential customers in Laos purchased ONPASSIVE's O-Connect, the maximum income per Founder would average USD $4,719 monthly, or USD $56,625 annually. Total ONPASSIVE sales would total USD $745,028,250 (5.1% of GNI), with ONPASSIVE retaining USD $554,655,000.
If 10% of all potential customers in Laos purchased ONPASSIVE's O-Connect, the maximum income per Founder would average USD $1,938 monthly, or USD $23,250 annually. Total ONPASSIVE sales would total USD $298,011,300 (2.0% of GNI), with ONPASSIVE retaining USD $219,844,800.
If 5% of all potential customers in Laos purchased ONPASSIVE's O-Connect, the maximum income per Founder would average USD $1,031 monthly, or USD $12,375 annually. Total ONPASSIVE sales would total USD $298,011,300 (2.0% of GNI), with ONPASSIVE retaining USD $219,844,800.
Laos has 3,362 ONPASSIVE Founder Positions (herein "Founder(s)") and a total population of 7,633,779, meaning there are approximately 2,271 people in Laos per Founder. There are approximately 1,986,742 people in Laos who can be considered as potential customers (Total Addressable Market, or TAM); approximately 591 viable customers per Founder.
While some Founders will have more customers than other Founders, for the remainder of this analysis the average persons per Founder will be used as a basis for calculations. ONPASSIVE Founders are able to obtain customers from any country in which ONPASSIVE is allowed to conduct business but, for this analysis, we constrain the TAM to the country in which the Founder resides; in this case, Laos.
For this analysis we include 1 product, namely O-Connect. We use the current, non-discounted price of O-Connect as a cost basis. If any additional product offerings are made by ONPASSIVE, or the non-discounted price changes, we will update this analysis. The current, non-discounted cost is USD $125 monthly, or USD $1,500 annually. We use the currently known commission rates of 100% of the first sale, and 25% on any additional sales. Due to the ambiguous terms for bonuses laid out in the ONPASSIVE Affiliate Agreement, all bonuses are excluded from all calculations. If bonus qualifications and terms are ever clarified, in writing, by ONPASSIVE, this tool will be updated to include bonuses. However, based on similar remuneration plans, we project only a miniscule portion of ONPASSIVE Founders will ever qualify for bonuses based on our interpretation of the current Affiliate Agreement.
There are many contributing factors impacting each individual's ability to afford those products offered by ONPASSIVE. Using The World Bank Atlas methodology, we use recent gross national income data for Laos averaged across the total population to calculate an average annual income of USD $1,934 per person (GNI per capita). Applying the same methodology to only the ONPASSIVE TAM population, which presents a very liberal view of qualified purchasers of ONPASSIVE products (it assumes all GNI is attributed only to those persons 15 years of age or older with access to financial instruments capable of purchasing ONPASSIVE products), the maximum average annual income of potential ONPASSIVE customers is USD $7,433.
The annual subscription cost for ONPASSIVE's O-Connect of USD $1,500 is equivalent to 77.6% of the average income in Laos when looking at GNI for the total population. Using the more liberal figures for TAM-only GNI, it is equivalent to at least 20.2% of the average income for potential customers.
As fixed-line access to the Internet is difficult to normalize across the world, we utilize global mobile data pricing to analyze the financial burden ONPASSIVE customers would bear utilizing ONPASSIVE products. These costs are in addition to the base product subscription price. We utilize pricing data for 51 mobile data tariffs offered across Laos. All prices have been normalized to US Dollars (USD) at the spot foreign exchange rate at time of collection, at a cost per gigabyte of mobile data. Due to some bundling of data with voice and SMS/MMS, prices per gigabyte may appear higher than expected in developed economies. In Laos, mobile data costs per gigabyte range from USD $0.06 to USD $2.02, with an average cost of USD $0.25 per gigabyte.
We estimate the average customer of ONPASSIVE's O-Connect will use the service 40 hours per month, consuming 0.767 gigabytes per hour of usage, resulting in 30.680 gigabytes of monthly data usage. The mobile data costs per month range from USD $1.84 to USD $61.97, with an average monthly mobile data cost of USD $7.67.
The data usage estimate is based on an even split of utilizing the service: as an attendee receiving 720p20 video in an AVC/H.264 bitstream (the current maximum bitrate and default A/V CODEC offered to attendees); and as a panel participant with six people on the panel, all sharing audio and video over WebRTC channels, with no file sharing, playing of videos, nor screen sharing; both scenarios with an average of 25 control socket messages per minute; inclusive of HTTP over SSL, LLHLS metadata, Amazon Web Services CloudFront and Elastic Load Balancer control headers, and Ant Media Server Enterprise Edition overhead.